Marketing Officer
MOS · Mandaluyong, NCR
Department |
MOS |
Employment Type |
Independent Contractor |
Minimum Experience |
Manager/Supervisor |
Job Function:
To handle all aspects of game management and marketing strategy. From promotions, publication and corporate presentation including research and business development for our game studio.
Job Qualifications:
- Preferably Assistant Manager/Manager specialized in Marketing/Business Development or equivalent.
- Graduate of Mass Communication, Marketing, Advertising or background on marketing, advertising, branding, media sales and marketing, public relations, business development
- 7-9 years Experience in Marketing, Advertising or with background on marketing, advertising, branding, media sales and marketing, public relations and business development
- Atleast 5 years’ experience as Marketing Executive in Game Industry
Job Reponsibilities:
Major duties and responsibilities:
-
Corporate Marketing Strategy
- Write Monthly Marketing Strategy Plan inclusive of budget and expected targets
- Produce a Marketing Schedule and Task List for the company
- Prepare project initiation, planning, execution, monitoring and evaluation of the games output
- Review and analyse key commercial/marketing metrics on a daily basis to ensure continuous the improvement of the campaign
- Report marketing progress in a weekly basis
-
Game Management
- Manage and coordinate the compiled comments and suggestions to the game developer
- Report and coordinate activity to the Managing Director
- Plan and organise events for game launching and promotion
- Provide weekly report about the development of the game
- Planning and executing email campaigns
- Coordinate design for in-game screenshots, promo videos, advertisement, press releases, gameplay reviews and all marketing artwork.
- Collaboratively work with Marketing Team to use social media channels for promotion
-
Promotions and Publication
- Create and manage marketing materials for social media, advertising and events
- Manage and monitor the progress of the website and pages
- Assist in copywriting and proofreading for marketing collaterals
- Measure and report on KPI’s to maximise ROI using tools such as AppsFlyer, App Store Connect and Google Development
-
Corporate Presentations
- Collect, collate and prepare various materials for the presentation
- Prepare the Presentations in the proper format and according to corporate identity
- Maintain the Presentations updated
- Establish and Manage the information flow between interested parties
-
Business Development
- Discuss and develop common strategy with Business Development
- Provide full admin and operational support.
-
Research and Improvement
- Determine the market to fit in the game concept
- Keep updated on the trends in all game community
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