Marketing Officer

MOS · Mandaluyong, NCR

Department MOS
Employment Type Independent Contractor
Minimum Experience Manager/Supervisor

Job Function:

To handle all aspects of game management and marketing strategy. From promotions, publication and corporate presentation including research and business development for our game studio.

Job Qualifications:

Job Reponsibilities:

Major duties and responsibilities:
  1. Corporate Marketing Strategy
    • Write Monthly Marketing Strategy Plan inclusive of budget and expected targets
    • Produce a Marketing Schedule and Task List for the company
    • Prepare project initiation, planning, execution, monitoring and evaluation of the games output
    • Review and analyse key commercial/marketing metrics on a daily basis to ensure continuous the improvement of the campaign
    • Report marketing progress in a weekly basis
  2. Game Management
    • Manage and coordinate the compiled comments and suggestions to the game developer
    • Report and coordinate activity to the Managing Director
    • Plan and organise events for game launching and promotion
    • Provide weekly report about the development of the game
    • Planning and executing email campaigns
    • Coordinate design for in-game screenshots, promo videos, advertisement, press releases, gameplay reviews and all marketing artwork.
    • Collaboratively work with Marketing Team to use social media channels for promotion
  3. Promotions and Publication
    • Create and manage marketing materials for social media, advertising and events
    • Manage and monitor the progress of the website and pages
    • Assist in copywriting and proofreading for marketing collaterals
    • Measure and report on KPI’s to maximise ROI using tools such as AppsFlyer, App Store Connect and Google Development
  4. Corporate Presentations
    • Collect, collate and prepare various materials for the presentation
    • Prepare the Presentations in the proper format and according to corporate identity
    • Maintain the Presentations updated
    • Establish and Manage the information flow between interested parties
  5. Business Development
    • Discuss and develop common strategy with Business Development
    • Provide full admin and operational support.
  6. Research and Improvement
    • Determine the market to fit in the game concept
    • Keep updated on the trends in all game community

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