Doji Tower

Hanoi, Vietnam

Hanoi, Vietnam

Doji Tower by the Doji Golds and Gems Group in Vietnam is a built mixed-use development that features a classical architecture design. To connect and let flourish the excitement from the outside to the inside of the building, Mercurio Design Lab (MDL) designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.

As an Italian design studio specialising in avant-garde concepts, MDL took the challenge of designing the interiors of this space and developed a new style language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building.

Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical features. The contemporary feel is manifested in the open spaces with large and rounded windows which allow natural light to flow in, fluid and curvaceous walls, and use of modern furniture, ornaments, and furnishings.

The first to fifth floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed to cater to different clientele targets. Doji headquarters occupies the 6th to 9th floors while the 10th to 15th floors is for office lease. The offices feature high-end and top-quality furniture interiors. The 8th floor lobby while being rich in classical expressions also delivers a dynamic feel because of the striking backdrop panels. The panels are dressed with a customised special motif adapted from the client’s logo.

On the topmost level of the building is a Chinese restaurant which is infused with an oriental theme but adorned with contemporary designs. On the ceiling are suspended silk and glass prism lamps reminiscent of the lanterns used as festival decorations in Chinese culture.

Through the union of the classical and contemporary, Doji Tower became an experiment in the potential for growth in MDL’s poetic design philosophy. It paved the way to a reassessment and re-evaluation of the interior component of architecture and MDL’s overall approach in this arena.

As the merging between two philosophies does not draw a clear line to a specific period in architecture, Doji Tower’s interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.